Many manufacturers struggle with thickener instability in their detergent formulations1. Your products lose viscosity during pumping or become inconsistent in high-salt environments, leading to customer complaints and wasted ingredients.
HEC (hydroxyethyl cellulose) outperforms xanthan gum in detergents through superior salt resistance, better viscosity recovery after shearing, and higher cost-efficiency. While xanthan excels in suspension properties, HEC typically requires only 1/3 the dosage and performs consistently across varying pH levels.

I've spent years helping detergent manufacturers optimize their formulations. The thickener choice often makes the difference between a stable, consumer-friendly product and one that separates or loses viscosity during processing. Let's explore why HEC might be the better choice for your specific application needs.
What is the Best Alternative to Xanthan Gum?
Formulators often face viscosity instability when using xanthan gum in high-salt cleaning products. The thickener breaks down, causing inconsistent product performance and customer dissatisfaction.
HEC (hydroxyethyl cellulose) stands out as the premier xanthan gum alternative for detergent applications due to its exceptional salt tolerance, shear stability, and pH versatility. Other alternatives include guar gum, cellulose derivatives like HPMC, and synthetic options like carbomers.

Through my work with dozens of cleaning product manufacturers, I've found HEC consistently provides advantages over xanthan gum in challenging formulations. Salt tolerance represents perhaps the most significant benefit in detergent applications. While xanthan gum's thickening power deteriorates significantly in high-electrolyte environments (like concentrated laundry pods), HEC maintains its viscosity-building properties regardless of salt concentration.
The electrolyte resistance difference is striking in real-world applications. In one side-by-side test we conducted, a 0.5% xanthan gum solution lost nearly 70% of its viscosity when salt concentration reached 5%, while HEC maintained over 90% of its thickening power in identical conditions. This means HEC creates more predictable, stable formulations for concentrated detergents where salt levels are unavoidably high.
For manufacturers seeking alternatives, this table summarizes key options:
| Thickener | Salt Tolerance | Shear Recovery | pH Stability | Cost-Effectiveness |
|---|---|---|---|---|
| HEC | Excellent | Very Good | Excellent (pH 2-12) | High (1/3 dosage of xanthan) |
| Xanthan Gum | Poor | Fair | Good (pH 2-12) | Moderate (higher dosage needed) |
| Guar Gum | Moderate | Good | Poor (best pH 5-7) | Moderate |
| HPMC | Good | Good | Very Good (pH 3-11) | Moderate |
| Carbomers | Poor | Excellent | Limited (requires neutralization) | Low (high dosage needed) |
What is HEC Thickener Used For?
Manufacturers face constant pressure to improve product stability while reducing costs. Finding a versatile thickener that works across multiple formulations would streamline operations and cut inventory expenses.
HEC thickener is used primarily in water-based systems requiring stable viscosity, including household detergents, personal care products, paints, and construction materials. Its popularity stems from excellent salt tolerance, pH stability (2-12), good clarity in solution, and minimal sensitivity to temperature changes.

During my factory visits, I've seen HEC successfully implemented across diverse cleaning product applications. In household cleaners, HEC provides reliable thickening without compromising the cleaning action of surfactants. Its shear recovery characteristics make it particularly valuable in liquid detergents that undergo vigorous pumping during production and filling.
The shear recovery advantage becomes evident during manufacturing. When pumped through high-pressure filling equipment, products thickened with HEC regain their viscosity quickly, while xanthan-based formulations often remain thinner for extended periods. This property means HEC-thickened products maintain their intended consistency from production through consumer use.
Beyond household detergents, HEC shows remarkable versatility. In one case study, a manufacturer was able to use the same HEC grade across their entire product line—from glass cleaners to concentrated laundry detergents—simplifying inventory and reducing formulation complexity. The cost savings were substantial, not just in raw materials but also in reduced testing and quality control requirements.
For specific applications, HEC grades can be selected based on molecular weight:
| HEC Grade | Molecular Weight | Typical Applications | Key Benefits |
|---|---|---|---|
| Low MW | 90,000-250,000 | Spray cleaners, glass cleaners | Quick dissolution, crystal clear solutions |
| Medium MW | 250,000-1,000,000 | All-purpose cleaners, dish soaps | Balanced flow properties, good stability |
| High MW | 1,000,000+ | Concentrated detergents, gels | Highest efficiency, excellent suspension |
Why Are People Against Xanthan Gum?
Many consumers check product labels and reject items containing xanthan gum. This growing trend forces manufacturers to reformulate or face declining sales and eroding consumer trust.
People oppose xanthan gum due to potential digestive issues when consumed, sustainability concerns related to its fermentation production method, and technical limitations in formulations. Some consumers report bloating and allergic reactions, while formulators struggle with its poor salt tolerance and inconsistent performance.

While most concerns about xanthan gum relate to food applications, I've noticed similar consumer wariness carrying over to household products. This creates a significant challenge for manufacturers who must balance technical performance with marketing considerations.
From my experience working with detergent formulators, the technical limitations frequently frustrate product developers more than consumer perceptions. Xanthan gum's poor performance in high-electrolyte environments creates inconsistent batch quality. One manufacturer I consulted with had to discard entire production runs due to viscosity collapse when salt levels weren't perfectly controlled.
The manufacturing complexities extend beyond salt sensitivity. Xanthan gum's stronger thixotropic (shear-thinning) behavior makes processing more complicated, as viscosity varies dramatically during different production stages. This requires more sophisticated equipment and tighter process controls compared to HEC-thickened products.
For companies marketing "natural" cleaning products, xanthan's fermentation origin initially seems attractive. However, the production process uses significant resources and often employs GMO-derived bacteria, creating potential marketing challenges. In contrast, cellulose-based thickeners like HEC derive from sustainably harvested wood pulp, allowing for positioning as renewable and environmentally responsible alternatives.
The technical limitations comparison between xanthan gum and HEC reveals significant differences:
| Limitation | Xanthan Gum | HEC |
|---|---|---|
| Salt Sensitivity | High (loses effectiveness) | Very Low (maintains performance) |
| Shear Recovery | Slow (remains thin longer) | Fast (quickly returns to original viscosity) |
| Dosage Efficiency | Low (requires higher amounts) | High (typically 1/3 of xanthan dosage) |
| Process Variability | High (batch-to-batch differences) | Low (consistent performance) |
| Temperature Stability | Poor at high temperatures | Excellent across wide temperature range |
What is Xanthan Gum Used For in Cleaning Products?
Product formulators struggle to keep solid particles suspended and create appealing textures in cleaning products. Finding the right balance between flow properties and particle suspension often requires complex thickener combinations.
Xanthan gum is used in cleaning products primarily as a suspension agent for abrasives and visual elements, a stabilizer for emulsions, and a thickener providing non-drip properties. Its strong pseudoplastic behavior creates products that pour easily but don't drip from vertical surfaces when at rest.

Through my work with cleaning product manufacturers, I've witnessed xanthan gum's unique ability to create stable suspensions. This proves particularly valuable in abrasive cleaners where particles must remain evenly distributed without settling during long shelf periods.
The distinctive rheology profile of xanthan gum creates the "stand-up" effect desired in products meant to cling to vertical surfaces. This property allows bathroom cleaners to stick to shower walls or toilet bowls, maximizing contact time and cleaning efficiency. However, this same strong thixotropy that creates excellent suspension also causes the slow viscosity recovery2 after shearing that frustrates manufacturers during filling operations.
When evaluating xanthan gum's strengths against HEC, I often recommend combining both thickeners to leverage their complementary properties. A small amount of xanthan gum (typically 0.1-0.2%) added to an HEC-based system (0.3-0.5%) creates excellent suspension while maintaining salt tolerance and easier processing.
For specific cleaning applications, xanthan and HEC show different performance profiles:
| Application | Xanthan Gum Performance | HEC Performance | Best Solution |
|---|---|---|---|
| Bathroom Cleaners | Excellent vertical cling | Good thickening, better salt tolerance | Combination (HEC + small amount of xanthan) |
| Window Cleaners | Poor (hazy solutions) | Excellent (clear solutions) | HEC alone |
| Abrasive Cleaners | Superior particle suspension | Good thickening, poorer suspension | Xanthan alone or combination |
| Concentrated Detergents | Poor (salt sensitivity) | Excellent (stable in electrolytes) | HEC alone |
| Spray Products | Acceptable (may clog nozzles) | Excellent (clean spray pattern) | HEC alone |
Conclusion
HEC outperforms xanthan gum in detergent applications with superior salt tolerance, faster shear recovery, and better cost efficiency. For optimal results, choose HEC for high-salt formulations and processing efficiency, or combine both thickeners for specialized applications.
FAQ
Can HEC and xanthan gum be used together?
Yes, combining them leverages HEC's salt tolerance with xanthan's suspension properties, typically using 3 parts HEC to 1 part xanthan gum.
Is HEC natural like xanthan gum?
HEC is cellulose-derived from wood pulp and modified through etherification. While not completely natural, it's biodegradable and considered environmentally friendly.
How does temperature affect these thickeners?
HEC maintains stable viscosity across wider temperature ranges than xanthan gum, which can lose effectiveness at higher temperatures (>80°C).
Which thickener dissolves easier?
Properly selected HEC grades dissolve faster than xanthan gum, especially in cold water, reducing manufacturing time.
Are there allergen concerns with either thickener?
Xanthan gum has more reported allergic reactions when ingested. HEC has minimal allergenic potential in both food and non-food applications.



